Introduction To Internet Marketing Online Lesson

If you have a business, and want online marketing results that are successful, you need to be a creative thinker and think outside of the box. The Internet is the perfect place for small businesses to establish their marketing campaign. Using the Internet for advertising is extremely cost-effective because it is so measurable and targeted towards the people you want to reach. Internet marketing allows you to compete with the competition and come out ahead.

This online lesson about internet marketing will show you what you need to do to turn your online website into a resource that your customers can trust. You’ll also learn how to get more customers to visit your website. The main goal of this lesson is to teach you which online marketing techniques are the most effective for your business. Some of the things that you’ll learn include:

·        How to design your website to that you attract the customers you want.

·        How to reach your customers through e-mail marketing.

·        Why co-branding is important.

·        How to choose online partners that are right for you.

·        How to create customized content for you website so that your customers visit frequently.

·        How to establish yourself as an expert in your specific industry.

·        How to use your marketing budget without overspending.

This online lesson will give you the latest information in marketing trends so that you make the most of your marketing budget.

Be sure to follow this lesson sequentially as it is designed to help you get started in a step by step process.



Chapter One: Benefits of Marketing Online

     Online Marketing Defined

     Needs for Successful Online Marketing

     Online Goals

Chapter Two: Reaching Your Target Audience

     Targeting Different Types of Customers

     Get the Word Out

     Personalizing Your Website

     Using Banner Ads

     Keywords

Chapter Three: Create Content That is Effective

     Components of Good Content

Chapter Four: Generating Advertising That is Free

     Establish Credibility

     Word of Mouth Marketing

Chapter Five: E-mail Marketing

     Permission Based E-mail

     Build Your E-mail List

     E-mail Newsletters

     List Hosting Services

     Great Subject Lines

Chapter Six: Build a Community Online

Chapter Seven: Strategies for Co-Branding

     Adding Partners to Your Website

     Integrating Partnership Products

Chapter Eight: Rising to the Top of Search Engines

     Search Engine Optimization Defined

     Optimizing Your Website

     Submitting Your Website to Search Engines

Chapter Nine: Building E-mail Lists

     Importance of lists

Chapter Ten: Forgetting About SEO

     Successful Branding

     Market Research

Chapter Eleven: Website Development

     Your Business Design

Conclusion